Having the confidence that you add real value to client relationships enables you to charge more for your services – a fair price that truly represents your efforts. The Supernova process gives you that confidence because you, as an advisor, know that you provide an unparalleled client experience, especially when you follow our 12/4/2 model… Read more »
Posts Categorized: Acquisition
Making Your Brand Stand Out
According to the BrandZ Top 100, the top brand in the world is Apple. That is no accident. Even the name and the symbol were designed to build a brand. It was not always successful but the brand stood for innovation, creativity and cool. Although Microsoft, Hewlett-Packard and Motorola had products in the marketplace far… Read more »
Do you make it easy for your clients to give you referrals?
During a consultation with a corporate client, I had the opportunity to lead a study group of five highly successful sales managers. We shared a number of ideas for helping advisors grow their practices. Gathering meaningful referrals was a frequent topic of conversation. One of the best observations of our half-day session related to the… Read more »
Creating a Referable Brand
Your brand is determined not by the service your best client receives but by what the last person in your practice receives. Supernova 12-4-2 allows you to deliver your brand consistently through your practice. Through Supernova Segmentation, bring your practice down to its core and deliver one unparalleled level of service. Never forget that the… Read more »
Commiting the Time to Grow
It used to be that you had to go to meetings to share ideas. With today’s Blogs you can pick up great ideas right off the web. Our job is to find these ideas for you. Here is a blog that reinforces our Acquisition model where we commit to spending as much as 50% of… Read more »
Building Your Top Six Centers of Influence
Your Centers of Influence will help to deliver many of your best prospects and clients to you because they like you, trust you, respect your professionalism and want to help you. Your job is to reinforce that positive image of you each month by educating, helping and reminding them that you are accepting qualified referrals…. Read more »