Creating a Referable Brand
Your brand is determined not by the service your best client receives but by what the last person in your practice receives. Supernova 12-4-2 allows you to deliver your brand consistently through your practice. Through Supernova Segmentation, bring your practice down to its core and deliver one unparalleled level of service. Never forget that the number one driver of client satisfaction is proactive FA contact. This can only be done consistently with a concierge sized practice.
It is important that your clients and Centers of Influence fully understand your brand. Only when they specifically understand and can verbalize that brand can they be at their best in bringing prospects to you.
The best time to ask for a referral is when value is given and value is recognized. Always be aware of clients’ recognition of value. Many times that recognition is in the form of a “thank you”. Building your practice through referrals is not about you. It is about helping other people.
A very effective way to grow your practice is through community involvement. Supernova recommends being involved at the board level in one civic organization and one charity. This commitment to your community may take a while to lead to business but when it does, it usually pays off well. Make sure that you involve yourself in organizations where you have a passion.
It is important to work with a high degree of energy. You will accomplish more working with energy and your clients will feel your engagement. To consistently have that energy it is important that you exercise, eat well and get at least 7 hours of sleep per night.
Always be looking for an opportunity to speak to local organizations or your church. By becoming an accepted expert on a subject, you enhance your image and brand.