It sounds counterintuitive to say, “I’m going to grow my business by reducing the number of clients I serve”. And yet, that is exactly what happens with Supernova. What happens? Clients benefit from being able to plan ahead which makes them more loyal to you. That leads to introductions and new prospects. Three of the… Read more »
Posts Categorized: Segmentation
Review Your Operations On A Regular Basis
Financial advisors are essentially business owners, even if they work for a large investment firm. Like all business owners, they need to regularly take a step back and assess their operations. This means doing more of what works well and improving or eliminating what is not working well. It is essential for an advisor to… Read more »
Do You Offer Your Clients Exclusivity?
By Rob Knapp How often have you run into a client procrastinating about setting up wills, updating their life insurance, reviewing mortgage rates or even meeting with you? Next to their family and their health, a client’s wealth is probably one of the most important thing in their lives. However they don’t always treat it… Read more »
What If Clients Push Back On Meeting Once A Month?
The 12-4-2 model of monthly client meetings with quarterly reviews and of those four reviews two in-person, is part of the Supernova Standard. Advisors are sometimes concerned that their clients won’t want to meet once a month. A client might push back because he/she thinks this is going to be a sales call. Or they… Read more »
But I can’t give that client away…
“The Supernova Advisor” by Rob Knapp emphasizes the importance of segmentation in financial advisory practices. Without segmentation, you can’t have a concierge practice. Segmentation of an unmanageable client load is not just a best practice to be observed and adapted, but an absolute necessity. It is the only way to implement Supernova successfully and to… Read more »