Posts Categorized: Segmentation

Focused Service Will Result in Growth

It sounds counterintuitive to say, “I’m going to grow my business by reducing the number of clients I serve”. And yet, that is exactly what happens with Supernova. What happens?  Clients benefit from being able to plan ahead which makes them more loyal to you. That leads to introductions and new prospects.  Three of the… Read more »

What If Clients Push Back On Meeting Once A Month?

The 12-4-2 model of monthly client meetings with quarterly reviews and of those four reviews two in-person, is part of the Supernova Standard. Advisors are sometimes concerned that their clients won’t want to meet once a month. A client might push back because he/she thinks this is going to be a sales call. Or they… Read more »

But I can’t give that client away…

“The Supernova Advisor” by Rob Knapp emphasizes the importance of segmentation in financial advisory practices. Without segmentation, you can’t have a concierge practice.  Segmentation of an unmanageable client load is not just a best practice to be observed and adapted, but an absolute necessity. It is the only way to implement Supernova successfully and to… Read more »