The process of segmentation is more complex than some may initially assume. While some advisors and firms may advocate for simply dividing your book into categories based on revenue or assets, this approach is not true segmentation. At Supernova, segmentation involves identifying your ideal clients – those who will receive first-class, concierge-level service. These are… Read more »
In Supernova we have coined certain phrases to describe our process that we will teach you in our coaching program. One of these is the term “concierge-sized practice.” But what exactly does that mean? That term was first applied to physician’s services where a membership fee is paid to become an patient of a primary… Read more »
by Rob Knapp To accurately gauge a client’s risk tolerance, financial advisors can rely on frequent contact through the 12-4-2 process. To review, 12 meetings (monthly) with four quarterly reviews of which two are in-person meetings. During those meetings you can incorporate the 24-month calendar and make your monthly agenda topic risk management. Be open… Read more »
It sounds counterintuitive to say, “I’m going to grow my business by reducing the number of clients I serve”. And yet, that is exactly what happens with Supernova. What happens? Clients benefit from being able to plan ahead which makes them more loyal to you. That leads to introductions and new prospects. Three of the… Read more »
Financial advisors are essentially business owners, even if they work for a large investment firm. Like all business owners, they need to regularly take a step back and assess their operations. This means doing more of what works well and improving or eliminating what is not working well. It is essential for an advisor to… Read more »
By Rob Knapp How often have you run into a client procrastinating about setting up wills, updating their life insurance, reviewing mortgage rates or even meeting with you? Next to their family and their health, a client’s wealth is probably one of the most important thing in their lives. However they don’t always treat it… Read more »