This webinar presents the five reasons clients fire advisors and a worksheet on how to create a growth business plan.
Posts Categorized: Acquisition
Five Steps to Turning Prospects into Clients
Does your client acquisition strategy need some legs? Are you lacking a consistent process to bring in new clients? Many advisors are very good at creating the networks in order to generate new business but they may lack consistent strategies necessary to bring prospects across the finish line to becoming a client. One of the most important tenents… Read more »
Every Client Deserves to be in Someone’s “A” Book
Supernova has three primary goals: Increase the focus on the practice. Bring balance to the FAs/CSAs life. Significantly grow the practice. In order to accomplish those goals, the FA must segment their practice. What that means is they have to reduce the number of clients. When an FA segments, everyone wins. The clients who are… Read more »
How To Leverage Community Involvement
Supernova recommends FAs serve on two community or non-profit boards. This can be your alma mater, a medical-based, social services, political, arts, church or sports focused group. Besides the personal reward you will get for your efforts, your “giving back” demonstrates your character and philanthrophic and leadership qualities. You can join an organization that is… Read more »
Ever Notice How “One Size Fits All” Never Really Fits At All?
Trying to be all things to all people is a strategy that is proven to fail. Financial service firms have finally realized that truth and decided to go after specific niches in the market. Advisors should do the same. Deepening your role in your niche market can be a rewarding way to not only expand… Read more »
What Is the Difference Between a Pipeline and a Sewer?
“The difference between a pipeline and a sewer is what flows through it.” Stephen Shapiro, Best Practices Are Stupid. That brings to mind all of the financial advisors who have pipelines designed to bring them new accounts. I realized that for many financial advisors what comes out the end of their pipelines is not exactly… Read more »