Giving your clients permission to spend more money is one of the greatest gifts you can give them! Most successful people grew up working hard and saving money. That, probably, is why they are rich now. When you do a cash flow analysis as part of this client’s financial plan, you quickly realize that… Read more »
Posts Categorized: Acquisition
Five Steps to Turning Prospects into Clients
Does your client acquisition strategy need some legs? Are you lacking a consistent process to bring in new clients? Many advisors are very good at creating the networks in order to generate new business but they may lack consistent strategies necessary to bring prospects across the finish line to becoming a client. One of the most important tenents… Read more »
Every Client Deserves to be in Someone’s “A” Book
Supernova has three primary goals: Increase the focus on the practice. Bring balance to the FAs/CSAs life. Significantly grow the practice. In order to accomplish those goals, the FA must segment their practice. What that means is they have to reduce the number of clients. When an FA segments, everyone wins. The clients who are… Read more »
How To Leverage Community Involvement
Supernova recommends FAs serve on two community or non-profit boards. This can be your alma mater, a medical-based, social services, political, arts, church or sports focused group. Besides the personal reward you will get for your efforts, your “giving back” demonstrates your character and philanthrophic and leadership qualities. You can join an organization that is… Read more »
Ever Notice How “One Size Fits All” Never Really Fits At All?
Trying to be all things to all people is a strategy that is proven to fail. Financial service firms have finally realized that truth and decided to go after specific niches in the market. Advisors should do the same. Deepening your role in your niche market can be a rewarding way to not only expand… Read more »
Research Shows Three Reasons Clients Fire Their FA
FA Magazine (www.fa-mag.com) had a great article on why FAs think they are fired by clients. The article was driven by a survey of 1,375 advisors. The advisors were asked to select the top three reasons that clients fire advisors. The top three answers: Failure to communicate on a timely basis was in the top… Read more »