Financial advisors are essentially business owners, even if they work for a large investment firm. Like all business owners, they need to regularly take a step back and assess their operations. This means doing more of what works well and improving or eliminating what is not working well. It is essential for an advisor to… Read more »
Posts By: Rob Shaffer
Describing Your Value
By Rob Knapp Whenever I interview a prospective coaching client, I first ask them to describe their practice to me as if I was a potential client. Most people stumble around because they don’t have a clear understanding of what they are offering beyond their investment advice. I was working with several strong advisors from… Read more »
But I can’t give that client away…
“The Supernova Advisor” by Rob Knapp emphasizes the importance of segmentation in financial advisory practices. Without segmentation, you can’t have a concierge practice. Segmentation of an unmanageable client load is not just a best practice to be observed and adapted, but an absolute necessity. It is the only way to implement Supernova successfully and to… Read more »
Establish Priorities for Your Team
Earlier this year I was coaching an FA. The FA had gone through Phase 1 Supernova training but was still not where he wanted to be from an organization standpoint. He liked his CSA a lot but didn’t feel that everything he needed to be done was getting done. I asked him a question that… Read more »
Research Shows Three Reasons Clients Fire Their FA
FA Magazine (www.fa-mag.com) had a great article on why FAs think they are fired by clients. The article was driven by a survey of 1,375 advisors. The advisors were asked to select the top three reasons that clients fire advisors. The top three answers: Failure to communicate on a timely basis was in the top… Read more »
How a COI Describes your Service Model
I was recently talking with a very good Financial Advisor. I asked him what he asked COIs (Centers of Influence) to say to potential clients. He gave me two answers: 1. Could I give you a second opinion on your portfolio? 2. Are you happy with your present advisor? I don’t believe either of these… Read more »